Prototyping the Future of Shopping
Prototyping the Future of Shopping

HOW QUALITANCE PROTOTYPED AND BUILT A NEW BUSINESS ON VIRTUAL REALITY FOR IKEA

Context

IKEA came to The Future of ShoppingQUALITANCE to create revolutionary shopping mall experiences and leverage next-gen technologies that would transform their current shopping malls. They needed highly scalable solutions to touch the lives of millions of people and reinforce their core philosophy – “For the many”. 

 

Challenge

Inspired by the best principles of design thinking and rapid prototyping, we built and tested prototypes using a variety of emerging technologies. In a complex, content-heavy medium like VR and AR, rapid prototyping seemed to be an impossible job. Nevertheless, our build team successfully turned imagination into reality overnight.

The Future of Shopping

 

Solution

The Future of Shopping

Based in Moscow, our 2-day workshop engaged 5 teams to prototype with customers a variety of new ways to shop, connect and enjoy experiences together.

We designed and tested 6 new products, with 2 of them being merged into a single product and fast-tracked by the IKEA Centers Global Board in June 2016.

We built the core MVP in 10 weeks, and the fully scalable product in less than 6 months.  

After launch, we used the System Usability Scale – a global standard  in use for over 30 years – to measure the experience. The average product SUS score is 68, and less than 15% of products ever built scored above 90. Our solution received a 90.7 score.

 

To get a feel of the whole experience, check out the video of the prototyping workshop: 

alex pavel sales
For more information, you can contact alex.pavel@qualitance.com, Inside Sales